IMC and Customer Satisfaction Essay Example | Topics and Well Written Essays - 1000 words

IMC and Customer Satisfaction - Essay Example Guided by the company’s culture of ensuring that customers look trendy thus keeping up with fashion, we will go deeper in establishing and maintaining a closer and an in depth touch with our clientele and referrals. We are intending to incorporate the following personal marketing means: Email marketing whereby we shall be sending emails to our customers on a weekly basis informing them of new products and designs in them. We are also planning to use our clientele phone database to reach them through short messaging services. To reach referrals in places that we have not yet set our distribution and retail outlets, we are planning to use search engine optimization and search engine marketing once we develop our company’s website. In mean time, we are outsourcing content marketing with social media likes of face book, youtube, instagram and Olx. This is in line with our advertising strategy of marketing mix which much influenced by distribution costs, the type of marketin g that we intend to use and the financial status of the company at the moment. With the product strategy we intend to have pictorial captions of all the products and design in stock and post them in the social media. ... This has been eased by our market survey which weighed in the income levels and distribution of our target market. This will not only guide us in pricing but also in product distribution and innovations on our designs to meet the market needs and minimize unnecessary losses. For the place strategy, our advisements are customized to meet different towns’ environmental, social, economic and cultural backgrounds. This will rule out the inconvenience of finding the advertised product in form that does not meet your cultural background and the price tag not meeting your financial capabilities. This is intended to maximize online search and ease decision making buy clients and referrals. For the promotional section, this strategy will locate the loss making markets in our distribution chains and come up with appropriate sales or discounting promotional strategies (Bradley, 2010p33). Question 2: Determine how the effectiveness of the advertising will be measured. To achieve companyâ €™s projected revenue growth of 40% and profits margin of 50% requires effective advertising and marketing. The success of these strategies will be measured by the orders and sales the company will close in the span of ten years. Alternatively the company also intends to apply the crowd sourcing strategy to ascertain consumer’s levels of satisfaction with commodities bought, future expectations of brand development and what features they want with the new products in the market. The electronic payment system that the company intends to produce will also provide the basis for the crowd sourcing. This strategy will be achieved by customer responses in our personalized marketing strategy of emails and short messaging services to the clients. Further interactions with clients on social

People's lives continue to be shaped in the main by social Essay

People's lives continue to be shaped in the main by social structures'. Discuss this view, drawing on material from at the least three blocks of DD100 in your answer - Essay Example tity of a man is not only vital representation of his self but it is also medium that significantly contributes to a knowledge base that others can instantly access to have a general idea of their orientation towards conflicts and other relevant issues. The social construction of human identity thus becomes the most important element which significantly impacts people’s lives. Construction of social structures and social identities are often influenced by hordes of issues, which are defined by individual ideology, group representation, professional competencies, intercultural compulsions etc. which facilitate better understanding and access to networking with organizations and groups in order to avail the emerging opportunities for their personal and professional growth. Thus giving rise to behavioural pattern of the people that directly correlates with the values and value system of the person and his environment. There are various means through which persons imbibe the values that they carry all through their life. Some of them may be through the socio-religious culture that they follow while others might be acquired through changing paradigms of the work environment that is in perpetual influx. A person identified as student, as American or as an artisan etc. can proclaim certain privileges that are associated with that particular identity. ‘Identities are produced in a social context, but through individuals thinking about what links them to the social world†¦ Symbols and representations are important in the production of identities. This is how we signal our identities to others and how we know which people we identify with.’ (Woodward, 2004, p.12). Social construction is a distributed network of human relationship with respect to its environment. The role of religion in the life of a man is one of the most important facet that has long lasting effect not only on an individual’s life but its influence can be observed as a kaleidoscope of mixed