The Marketing Strategy Of Grupo Bimbo - 995 Words

Grupo Bimbo started introducing the Bimbo bread line into the U.S. market by providing the Mexican brand of bread to Mexican owned shops in mainly areas of the southern border regions of the U.S. that had large Latino populations, figuring that product familiarity with Latinos would establish a foothold in the U.S. This tactic fell short of the initial goal and a growth strategy was developed that would be different from what was in place at the time. They developed a growth strategy for entering the U.S. market for bakery products in hopes that it would be able to serve the market without the implications of exporting bakery products from its bakeries in Mexico. The decision to expand into the United States was defined by the attitude that Grupo Bimbo would become the predator in a market where smaller bakeries are routinely gobbled up by larger bakeries, considering the white bread market in the U.S. was losing ground to health-conscious consumers looking to purchase healthier prod ucts. We are always looking at opportunities to increase our presence in the Americas, where we are concentrating at the moment, said Daniel Servitje, Grupo Bimbo s president. We are open to looking into ways to strengthen our position in the United States (Gori, 2000). While he acknowledged that the United States market is far different, Mr. Servitje said his company has strong brand recognition among Hispanic consumers. An estimated twenty million Mexicans andShow MoreRelatedMy Life1439 Words   |  6 PagesGrupo BimBo To paraphrase Gehmawat, the world is not flat it’s semi-globalized, In order to understand the global environement where Grupo Bimbo intervene, a CAGE analysis based on the framework developed by Ghemawat will be performed at a country level (Mexico – USA Mexico – China) and also at a food industry level. Armed with this analyisis we will check the relevance of each of the AAA strategy (Ghemawat, redefining global value), the recommended strategy will be then submitted to the 4I’sRead MoreBusiness Analysis : Bimbo Bakeries Usa2109 Words   |  9 PagesBimbo Bakeries USA, headquartered in Horsham, Pennsylvania is the United States affiliate of Grupo Industrial Bimbo, founded in Mexico City, Mexico. Though Grupo Bimbo is now a multinational corporation, it began as a single family-owned bakery in Mexico City called â€Å"El Molino†. Lorenzo Servitje Sendra worked with his father in the family bakery throughout his childhood, but when his father died in 1936 he had to take over. Lorenzo was educated and ambitious, and together with three of his familyRead MoreA Brief Note On Grupo Industrial Bimbo ( Bimbo )2631 Words   |  11 PagesExecutive Summary Grupo Industrial Bimbo (Bimbo) has been successful as a baking company for the past several years. With their focus on remaining positioned as just a â€Å"baking company,† they have acquired and partnered with several different companies to defragment the industry and expand their product lines and capabilities. This paper will explore the current successful strategies that Bimbo is utilizing, the threats that Bimbo is facing, and finally give some recommendations on moving forwardRead MoreReflection on Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices1858 Words   |  8 Pagestheory and the practice of marketing. The reason is very simple; marketing is a discipline that was developed in the concept of industrialized (developed) markets meaning that most of the marketing tools are designed to work specifically in industrialized markets (Sheth, 2011). Therefore, adapting most of what is known about marketing is necessary to succeed in ne w markets and new marketing research approaches need to be taken. The article Impact of Emerging Markets on Marketing: Rethinking Existing PerspectivesRead MoreThe Sustainable Century By Design Or Disaster9705 Words   |  39 Pages The Sustainable Century by Design or Disaster Priorities, Strategies, Tactics Musings for More Better Corporate Sustainability in a Global Economyi Copyright @ 2015 by Marc de Sousa-Shields All rights reserved. In accordance with the US Copy Right Act of 1976, the scanning, uploading, and electronic sharing of any part of this book without the permission of Marc de Sousa Shields and or the publisher constitutions unlawful piracy and theft of the author’s intellectual property. If you wouldRead MoreThe Sustainable Century By Design Or Disaster9705 Words   |  39 Pages The Sustainable Century by Design or Disaster Priorities, Strategies, Tactics Musings for More Better Corporate Sustainability in a Global Economyi Copyright @ 2015 by Marc de Sousa-Shields All rights reserved. In accordance with the US Copy Right Act of 1976, the scanning, uploading, and electronic sharing of any part of this book without the permission of Marc de Sousa Shields and or the publisher constitutions unlawful piracy and theft of the author’s intellectual property. If you would